* Toyota starts holding orders for Prius PHV in Japan


Tue Nov 29, 2011 3:27am EST

* Toyota starts holding orders for Prius PHV in Japan

* Prius PHV starts during Y3.2 mln, reduction than Nissan Leaf EV

* Strong yen to strike profitability for U.S., Europe sales

By Chang-Ran Kim

TOKYO, Nov 29 (Reuters) – Toyota Motor Corp
said it would start holding orders for a initial plug-in hybrid
car, a Prius PHV, in Japan on Tuesday, touting it as the
world’s many unsentimental immature automobile and aiming to take thunder
from pristine battery-powered vehicles.

Unveiling a production-ready automobile forward of a Tokyo Motor
Show this week, Toyota pronounced a rechargeable Prius PHV would be
priced from 3.2 million yen ($41,000) in Japan, aloft than what
it had flagged dual years ago though cheaper than Nissan Motor Co’s
Leaf electric car, that costs 3.76 million yen before
subsidies.

With Japanese supervision incentives, a Prius PHV will cost
2.75 million yen, Toyota said.

Toyota’s new indication adds an outmost charging duty and
more batteries to a renouned Prius to capacitate longer-distance
driving on electricity alone. It packs high-capacity lithium-ion
batteries that can be charged in 90 mins on 200 volts. The
batteries will be built by a corner try with Panasonic Corp
.

Toyota aims to sell 60,000 Prius PHVs a year globally,
including 35,000 to 40,000 in Japan, where deliveries will begin
Jan. 30.

The automobile will be sole from subsequent open in a United States
with a starting cost of $32,000 and from summer in Europe,
at 37,000 euros in Germany. Prices will change opposite markets,
Toyota said.

Because they can also run on gasoline, plug-in hybrids
eliminate “range anxiety”, that is seen as one of a main
shortcomings of battery-powered quite electric vehicles (EVs).
Nissan’s Leaf has a operation of about 160 km (100 miles), that is
sharply reduced when a atmosphere conditioner is on.

Toyota pronounced a Prius PHV can transport 26.4 km (16.4 miles)
using usually a electric motor, creation a brief invert possible
on 0 emissions. On a full assign and with a full tank of
gasoline, a automobile could theoretically transport good over 1,000 km
(620 miles). In total EV and hybrid pushing modes, a car
has a mileage of 61.0 km/litre, it said.

“We trust it’s a best-suited record for widespread
use,” pronounced Toyota Executive Vice President Takeshi Uchiyamada.

To exam their viability, Toyota has leased some-more than 600
Prius PHVs given final year, especially to governments and businesses
in Japan, a United States and Europe.

Uchiyamada pronounced one housewife in Toyota City who tested the
car over 3 months gathering on normal 249 km on one litre of
gasoline, especially regulating a automobile for selling and other
short-distance travel, and recharging it each time she returned
home.

STRONG YEN TO BITE

Toyota skeleton to deliver other plug-in variety as key
vehicles for improving fuel economy and shortening emissions. It
is positioning pristine EVs as city commuters, with a initial model
due out subsequent year.

Since introducing a initial gasoline-electric automobile with the
Prius in late 1997, Toyota has sole a accumulative 3.4 million
hybrids worldwide.

The Prius PHV will be built in Japan, that could make it
difficult to make income on exports. At stream sell rates,
the automobile costs roughly $10,000 reduction in a United States than in
Japan. Toyota executives had pronounced dual years ago that a Prius
PHV would be “affordable” and cost most reduction than 3 million yen.

General Motors Co is also looking to win over
environmentally unwavering consumers with a Volt plug-in
hybrid, nonetheless a cost tab of $41,000is considered
prohibitive.

The Volt also strike a obstacle recently, with U.S. regulators
deciding final week to examine a reserve of a automobile after
its battery container held glow in pile-up tests.

The Volt uses “range extender” record to generate
electricity on-board with a gasoline engine and carries 180 kg
(400 lbs) of batteries.


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