TomTom Summer Travel Survey Finds Americans Are Vacationing …

CONCORD, Mass., Jun 21, 2012 (BUSINESS WIRE) –
TomTom currently expelled a formula of a tellurian consult on summer travel
skeleton and preferences. The consult found that 5 percent some-more Americans
are formulation summer vacations this year than final — in 2012, 61 percent
of people are formulation a getaway, adult from 56 percent final year. The
formula also showed that a immeasurable infancy of people are staying
stateside, with 82 percent of people roving within a United States.
Additionally, a highway outing is alive and good with American travelers —
70 percent of people are formulation to transport to their end by car.

The TomTom investigate found a tip 3 reasons Americans select their
destinations are 1) it is distant away, 2) it is relaxing and 3) they want
to explore. Sixty-seven percent of Americans trust that it is
critical to go on a summer vacation, though bill transport is also still a
tip priority for people — 59 percent of people spend reduction than $1,200 in
sum on their vacations. If income were no object, TomTom found that
many people would select to revisit a pleasant bliss island (29
percent), go on a highway outing (20 percent) or go on a journey (15 percent).

Travelers looking for a pleasant bliss getaway can request for TomTom’s
Map Paradise Project, a once-in-a-lifetime event for 5 families
or groups of friends to spend dual weeks on a pleasant island and “earn”
$15,000 for mapping it. The Map Paradise Project will assistance emanate five
new passable maps for: Fiji, St. Lucia, Mauritius, Cape Verde, and the
Seychelles. To apply, field simply need to fill in a form at
www.tomtom.com/summer .

Further information and pivotal contacts

For full information about a TomTom investigate and Map Paradise Project,
visit
www.map-paradise.tomtom.com
or hit Lea Armstrong, 978-405-1840, lea.armstrong@tomtom.com.

About TomTom

Founded in 1991, TomTom (aex:TOM2) is a world’s heading retailer of
in-car plcae and navigation products and services focused on
providing all drivers with a world’s best navigation experience.
Headquartered in Amsterdam, TomTom has 3,500 employees and sells its
products in over 40 countries.

Our products embody unstable navigation devices, in-dash infotainment
systems, swift government solutions, maps and real-time services,
including a endowment winning TomTom HD Traffic.

For a world’s many present track planner, including live traffic
information, go to
www.tomtom.com/livetraffic

For serve information, greatfully visit
www.tomtom.com .

*All figures, unless differently stated, are from YouGov Plc. Total sample
distance was 515 adults. Fieldwork was undertaken between 13th – 17th April
2012. The consult was carried out online. The total have been weighted
and are deputy of all American adults (aged 18+).

SOURCE: TomTom

        TomTom
        Lea Armstrong, 978-405-1840
        lea.armstrong@tomtom.com

Copyright Business Wire 2012