CONCORD, Mass., May 11, 2012 (BUSINESS WIRE) –
As Americans rigging adult for summer vacation, TomTom currently common survey
formula that exhibit a highway outing realities of 5,000 moms from around
a world. An eccentric tellurian investigate conducted by a investigate company
Ipsos MORI in Mar 2012 and consecrated by TomTom found that it takes
on normal only 27 mins for children to get wearied on prolonged car
journeys. Of those countries surveyed, children in Australia get bored
a quickest during 23 mins while American children arrangement a bit more
patience, with dullness kicking in during 30 minutes. Children from New
Zealand seem to be a many patient, and will endure adult to 34
mins before their calm wanes.
While 60 percent of moms pronounced that “being together as a family” is the
best partial of a family trip, they certified it can be stressful. Forty-one
percent reported that being in a automobile with their children is more
stressful than being in a office, and 36 percent pronounced they are likely
to disagree with their partner during a journey.
“While we can’t stop children from removing bored, we can make sure
family journeys are a best they can be,” contend Corinne Vigreux,
handling executive of TomTom’s Consumer Business Unit. “From avoiding
unconstrained hours spent in trade jams, to anticipating a best places to stop
en route, TomTom is an ideal transport messenger for a family highway trip.”
The investigate suggests that a normal highway outing lasts approximately five
hours. With so many time spent in a car, moms have turn resourceful
during gripping their children entertained. For instance, 74 percent make up
games, 52 percent offer treats and rewards, and 24 percent certified that
they will distortion about a estimated time of attainment to make a journey
TomTom aims to make family journeys improved by shortening a time spend in
trade and by charity driver-friendly calm and services to help
families make a many of their time together. TomTom HD Traffic helps
drivers strech their end faster, and TomTom’s LIVE services and
transport apps, accessible on a GO LIVE 1535M and GO LIVE 2535M devices,
assistance families find and navigate to endorsed places such as
restaurants and play areas along a way.
Founded in 1991, TomTom (aex:TOM2) is a world’s heading retailer of
in-car plcae and navigation products and services focused on
providing all drivers with a world’s best navigation experience.
Headquartered in Amsterdam, TomTom has 3,500 employees and sells its
products in over 40 countries.
Our products embody unstable navigation devices, in-dash infotainment
systems, swift government solutions, maps and real-time services,
including a endowment winning TomTom HD Traffic.
For a world’s many present track planner, including live traffic
information, go to
For serve information, greatfully visit
Notes to Editor
The investigate identified a following normal times it takes for
children, aged 2-8 years old, to get wearied on a automobile outing durability adult to
5 hours **:
Australia 23 minutes UK 24 minutes Spain 25 minutes Italy 26 minutes Netherlands 27 minutes US 30 minutes France 30 minutes Germany 31 minutes New Zealand 34 minutes
*The consult was consecrated by TomTom and conducted by a research
association Ipsos MORI from Mar 1-19, 2012 in a U.S., U.K., Australia,
Germany, a Netherlands, France, Italy and Spain. A sum of 4,113
women were surveyed with children trimming in age from 2 to 8 years old.
An additional consult was carried out in New Zealand by HorizonResearch.
** These statistics were distributed formed on feedback from over 2,600
moms with children aged 2 to 8 years aged and formed on journeys over 30
mins in length, where children had no form of entertainment such as a DVD
actor in a car. This representation was selected out of a sum interviewed
TomTom, Inc. Lea Armstrong, 978-405-1840 firstname.lastname@example.org
Copyright Business Wire 2012