DEARBORN, MI- Chrysler Group LLC and Ndamukong Suh gave the term “ride and drive” a whole new meaning Sunday.
As potential football stars drove their heels into the football field at Dearborn High School with Suh, their parents and family members were given a chance to ride in Chrysler brand vehicles.
“It’s a great opportunity for the parents,” Suh told MLive.com. “Obviously, the kids get to come out here and have fun and have that opportunity to see their parents watch them, but it gives them something else to do while they’re out here for three hours.”
The Auburn Hills-based automaker brought Chrysler 300 S, 200 Limited and Town Country Limited models for test drives to Suh’s Old Spice Ndamukong Suh Football Camp, a two-day event for boys and girls ages seven to 14 to actually learn from the Detroit Lions defensive tackle.
Suh, who owns a Chrysler 300 SRT8, starred in one of the automaker’s “Imported from Detroit” commercials for the full-size sedan last year.
“I obviously have a 300, which I get to drive on a daily basis, but to have the 200 Eminem drove and obviously the family van that everybody else gets to drive (is great),” Suh said. “Hopefully when I have kids, I’ll put all mine back in there.”
Chrysler has been conducting test drive programs at unique and non-traditional places, offering consumers a chance to get behind the wheel of the latest Chrysler, Jeep, Dodge, Ram Trucks and Fiat products.
Bruce Velisek, head of Chrysler 300 and Town Country minivan marketing, said the programs are designed to take the products to where the people are instead of making them come to the product.
“It’s a great opportunity for us to come out here and take part in this,” he said. “The kids are on the field with Suh learning about football and the it’s an opportunity for us to expose our product to the parents.”
JoAnne Guttovz, whose 10-year-old son Carl participated in the football camp, said she was planning to test drive a new Town Country today.
Carl, a center and defensive tackle for the Livingston County Area Junior Football League’s Milford Mustangs, wants to play college football for the University of Michigan or Louisiana State University
“I think it’s been really fun and cool how we actually get to work with Suh and they help us,” he said.
Officials said about 400 children were registered for the two-day camp, which ends today. The camp cost $199 per child.
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