PARK RIDGE, N.J., Jun 8, 2012 /PRNewswire around COMTEX/ –
The Hertz Corporation
has won a first-ever Travel + Leisure Social Media + Tourism Awards (SMITTYS) for “Best Use of a Social Media Platform” in a automobile let difficulty for a 2011 “Gas and Brake” campaign. The endowment acknowledges leaders in a transport attention who use amicable media in innovative ways.
“We are respected to win a SMITTY and to be famous by Travel + Leisure as a transport attention celebrity in amicable media,” pronounced Hertz Chairman and Chief Executive Officer, Mark P. Frissora. “The ‘Gas and Brake’ debate is only one instance of how Hertz is harnessing amicable media to promulgate with a flourishing series of consumers who make transport decisions online.”
In May, 2011, Hertz launched a multi-faceted “Gas and Brake” campaign. The debate cultivated a discourse with Hertz business by focusing on their pushing and transport personalities formed around a question, “Are we a Gas or a Brake?” Hertz enclosed mixed amicable media elements to emanate rendezvous and kindle review around a Gas and Brake theme, including an interactive microsite that featured:
The Gas or Brake Quiz with brief questions to establish if visitors fit a transport celebrity of a “Gas” (more aggressive, exciting, and adventurous) or a “Brake” (conservative, reserved, a planner).
The Decider Game that authorised visitors to collect “Gas” or “Brake” for their Facebook friends
Gas and Brake TV highlighting TV commercials and other debate videos.
In addition, Hertz had a “Gas and Brake” Facebook App on a Hertz Facebook Fan Page that mirrored a microsite.
For a award, Travel + Leisure reviewed amicable media campaigns that ran during a 2011 calendar year formed on submissions from several transport companies. The entries were submitted in 3 categories: Best Use of a Social Media Platform; Best Single Social Media Promotion; and Best Social Media Promotion of Travel Deals. A six-member row of amicable media experts reviewed a entries and, for any category, ranked them formed on factors such as originality, creativity, code messaging, code appropriateness, and engagement.
About The Hertz CorporationHertz, a largest worldwide airfield ubiquitous use automobile let brand, operates from approximately 8,650 corporate and licensee locations in approximately 150 countries. Hertz is a series one airfield automobile let code in a U.S. and during 119 vital airports in Europe. Hertz was voted a Best Overall Car Rental Company in Zagat’s 2012/13 U.S. Car Rental Survey, earning tip honors in 14 additional categories, and a Company swept a tellurian awards for Best Rewards Program and Best Overall Benefits from FlyerTalk.com. Product and use initiatives such as Hertz Gold Choice, NeverLost®, and singular cars and SUVs offering by a Company’s Adrenaline, Prestige and Green Traveler Collections, also set Hertz detached from a competition. Additionally, Hertz owns a automobile leasing and swift government celebrity Donlen Corporation and operates a Hertz On Demand automobile pity business. The Company also owns a heading North American apparatus let business, Hertz Equipment Rental Corporation, that includes Hertz Entertainment Services.
To make automobile let reservations or for some-more information, business can call their transport agent, or call Hertz toll-free during 1-800-654-3001. Information and reservations are also accessible on a web at
SOURCE The Hertz Corporation
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