BETHESDA, Md., May 10, 2012 /PRNewswire around COMTEX/ –
Summer is around a corner, and Americans are bustling researching destinations, engagement hotels and looking brazen to that large annual getaway. Optimism is high, and according to SpringHill Suites Third Annual Vacation Attitude Survey conducted by TNS, 92 percent of Americans will bound into cars, planes, buses and boats in a arriving months to spend peculiarity time with desired ones.
Although a tradition of summer vacation stays a constant, formulation methods and timing have evolved, aided by amicable networks and new engagement websites that make transport faster, easier and some-more entertaining. In today’s fast-paced society, people have remade a approach they devise and how they take vacation.
“The American traveler is resilient, and people need their loving summer break, either they are going nearby or far,” pronounced Callette Nielsen, clamp trainer and tellurian code manager for SpringHill Suites. “People’s expectations are a same, nonetheless how and when they book has altered tremendously.”
Among a Key Findings (more sum follow):
62 percent of vacationers will book their summer vacation in dual months or less
36 percent will spend dual hours or reduction formulation their summer vacation
Nearly 3 in 4 (74 percent) of amicable media users continue to use amicable media on vacation, with about one-fourth (27 percent) regulating it a same volume or some-more than during home
78 percent contend it is critical to say a healthy slight on vacation
Only 23 percent have used a ill day as a vacation day
Traveling Today’s Information Superhighway
When it comes to formulation a trip, 58 percent reported they will use during slightest one online transport site to review reviews, book accommodations, find deals or indicate guidebooks. Thanks to informed and rising digital services, some-more than one-third of people (36 percent) design to spend usually dual hours or reduction researching their summer vacation, with a inhabitant normal of 5 hours’ planning. Travelers with children are many expected to devise their vacations quickly, with 48 percent creation skeleton in one month or less, compared to those but kids, of whom 60 percent will take dual months or some-more to prepare.
Smartphones are another record transforming a trips. In further to telephoning friends and family, travelers will use their inclination to take cinema and video, arise adult on-time, find restaurants, make their approach to internal attractions, entrance amicable media, play games, calculate tips, check out online reviews, book transport and interpret languages.
Nearly one-half of employed vacationers (47 percent) will check work email when on a road, with 53 percent totally unplugging. Employed group (53 percent) are also significantly some-more expected to check work email than women (41 percent). However, women record on for other reasons, and 69 percent use amicable media on vacation contra usually 53 percent of men. The tip states where residents check email on vacation embody Illinois, New York, California, Florida, a District of Columbia and Texas.
Grown-ups are not a usually ones who take advantage of tech tools. Approximately 1 in 3 households will be holding vacations with children underneath 12 years of age. Pre-teens will also be treated to electronic inclination during vacations this year, and 83 percent will be enjoying electronics–including TVs, video games, iPods, intelligent phones and tablets–for both party and distraction.
When Americans strike a highway this year, it will be to revisit a new end (37 percent), reason a family reunion (27 percent), relax alone (23 percent), revisit a new enlightenment (11 percent) or take a getaway with friends (10 percent). Others will take a journey (10 percent), attend a sports eventuality (6 percent) or find out an environmental outing (4 percent).
Despite aloft gas prices, 84 percent of Americans news that they are not changing their vacation skeleton for this summer. Gas prices would need to strech $4.80 per gallon before they would recur summer vacation plans, with 64 percent of Americans awaiting to transport by automobile this season. And certainty stays high, as 89 percent of respondents design their vacations to go off but a hitch.
Wellness Away From Home
According to a study, 78 percent of Americans trust it is critical to say a healthy slight while roving on vacation. Among those who trust being healthy on vacation is essential, walking or jogging (62 percent), sleeping (59 percent), examination what they eat (51 percent), holding vitamins (41 percent) and swimming (30 percent) are elite ways to stay fit.
And when it comes to wellness, 84 percent of all travelers will container equipment for their and their families’ health and safety. In further to medications, people arrange sunscreen, vitamins, healthy snacks, regulating shoes, palm sanitizer and insect repellent among a equipment critical to move along for their wellbeing.
The series one advantage from a week-long vacation cited by 59 percent of respondents is entrance home feeling rested about their life. Other advantages embody feeling some-more connected to family (24 percent), being rested for work (14 percent) and being encouraged to change their life (3 percent). Top activities that assistance travelers recharge on vacation embody (in order) sightseeing (77 percent), eating and celebration (71 percent), removing additional nap (59 percent), object showering (47 percent), reading (46 percent), regulating or swimming (42 percent) and operative out (24 percent). Prayer was named as a series one slight that Americans could not go but on vacation (19 percent).
“Our investigate shows that people need a mangle from bland routines, from doing dishes to pushing carpool. We also schooled how dedicated people are to work and because they need to get away,” pronounced Nielsen.
According to a SpringHill Suites study, 77 percent of Americans news never regulating a ill day as vacation. One-third have had to cancel or postpone a vacation day, with some-more than half doing so due to a work associated reason. When asked that one chairman people need a mangle from a most, bosses and co-workers ranked series one and two, respectively. New Yorkers overwhelmingly need a mangle from their trainer on vacation (28 percent) compared to a inhabitant normal (14 percent).
When asked what one hotel oppulance they wish they could move behind from vacation, a series one answer was housekeeping (46 percent), followed by their hotel perspective (20 percent), giveaway breakfast (15 percent), giveaway Wi-Fi (6 percent) and 24/7 food use (5 percent). What’s a initial thing many people do when they initial travel into a hotel room? Surprisingly, Americans check out a perspective (32 percent). The initial thing Floridians are expected to do is close a door.
The online consult polled 1,000 consumers between Mar 13 and Mar 18, 2012 and was conducted by TNS, an eccentric investigate company, and consecrated by SpringHill Suites by Marriott, an all-suites brand.
The online row comprised U.S. people ages 18 and older. Surveyed respondents were offset to be nationally deputy of a U.S. race ages 18 and older. Using a online row as a full race projection, a domain of blunder distributed is and or reduction 2.1 percent during a 95 percent certainty level. For some-more information and commentary on a SpringHill Suites traveler opinion survey, greatfully visit
About SpringHill SuitesSpringHill Suites is ideal for business and convenience travelers who demeanour for character and impulse in their stay. Featuring suites incomparable than normal hotel rooms, SpringHill Suites creates it easy for guest to widespread out and entirely suffer their space. Launched in Nov 1998, a code now has some-more than 290 locations in a United States and Canada. SpringHill Suites attend in Marriott Rewards, a guest prerogative module that allows members to acquire points or airline miles for any dollar spent during their stay during over 3,600 Marriott-affiliated hotels worldwide. For some-more information, visit
About TNSTNS advises clients on specific expansion strategies around new marketplace entry, innovation, code switching and stakeholder management, formed on long-established imagination and market-leading solutions. With a participation in over 80 countries, TNS has some-more conversations with a world’s consumers than anyone else and understands particular tellurian behaviors and attitudes opposite each cultural, mercantile and domestic segment of a world.
TNS is partial of Kantar, one of a world’s largest insight, information and consultancy groups. Please visit
www.tnsglobal.com for some-more information.
Click here for Marriott International, Inc.
SOURCE Marriott International
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